Market Segmentation of Kitkat

Settle KitKat Cross-stage versatile application The Challenge Nestle is one of the world’s driving FMCG makers. Pack Kat is Nestle’s driving confectionary brand and the UK’s most loved chocolate bread bar. Our Strategy Our point was to make an augmentation to Kit Kat’s YouTube channel for the advanced mobile phone client. The brief was to make an encounter which uses the one of a kind usefulness that portable gives, and Users are asked what state of mind they are in, and a determination of recordings is introduced to them.The subjects run from an instructional exercise on the best way to body pop, or a clasp of a Kit Kat advert from the document. Toward the finish of the video the client is come back to the application to have the option to see all the more rousing recordings and offer with companions. Imano were approached to add to Kit Kat’s Shake and Break battle, made by Skive, by conveying an application to run close by their current YouTube ch annel. The appointed application was for both Android and iPhone stages. ncourage the battle to ‘go social’ through every single advanced channel. The objective of the Shake and Break application was to permit clients to make the most out of their break times, in a pleasant route with Kit Kat. Our system was to make a consistent domain where they could draw in with the choice of YouTube video decision to commend the battle. The Results Through a coordinated working methodology the tight undertaking cutoff times were met and the application is presently live in two Android commercial centers and the application Store.As held Nestle organizations Imano and Skive have effectively cooperated to push limits and advance the versatile/online life promoting procedure that the brand will embrace for years to come. For additional data contact: Imano plc Tel: UK: 020 7632 6930 | www. imano. com | [emailâ protected] com acrossair Tel: UK: 020 7632 6930 | www. acrossair. com

LOG503 Managing Logistics Operations (MOD 2) SLP Essay

LOG503 Managing Logistics Operations (MOD 2) SLP - Essay Example The strategic arrangement of Wal-shop must work impeccably in order to have the option to oversee such a major store. Wal-shop has a circulation framework that disseminates almost 85 percent of the all out products sold in its own stores (Atchmeyer, 2002). Wal-mart’s significant point is to sell its merchandise at the most minimal value conceivable (Atchmeyer, 2002; Mohan, 2003). To accomplish this, Wal-Mart acquires merchandise legitimately from the makers and sells them straightforwardly to its retail clients bypassing all go-betweens (Mohan, 2003). In this way Wal-shop has its own conveyance communities deliberately situated at various areas everywhere throughout the US. The system utilized here is that one circulation store can serve 150-200 stores (Atchmeyer, 2002). This has ensured that the stores regardless of how far they are inside one day’s driving separation (Atchmeyer, 2002). The dispersion places work 24 hours every day on the grounds that the transport lines are laser-guided (Atchmeyer, 2002). A progressed shrewd cross-docking technique is being used; as the products are picked legitimately from the manufacturer’s premises and straightforwardly taken to the retail customers. This guarantees the frameworks are extremely effective just as they don't have to store the material (Atchmeyer, 2002). It is essentially from the stores legitimately to the racks. The organization claims an armada of more than 12,000 trailers 3,000 trucks (Mohan, 2003). As opposed to its rivals who subcontract the trucking administrations (Magretta, 2002). Moreover, the organization is very fastidious in employing its drivers. For a driver to fit the bill to work for Wal-Mart, they got the opportunity to have a reputation of more than 300,000 mishap free miles with no significant criminal traffic offenses (Mohan, 2003). Wal-Mart has built up various strategies to independently manage every one of its stores stock (Magretta, 2002). The arrangements are customized for every individual store so as to cover the strategic difficulties presented. These measures

Your Opening Sentences For College Essays - The Guide to Writing an Excellent Beginning

Your Opening Sentences For College Essays - The Guide to Writing an Excellent BeginningYou may not know how to start writing college essays. For the most part, you have already written the introduction and some introductory thoughts. However, how you write the rest of the essay is an entirely different matter. In fact, it is this part of your essay that determines how good your essay is likely to be.The best part about writing your opening sentences for college essays is that they are free and it is easy to get started on your essay. How easy it is depends upon how much time you take and how long it takes you to get through a draft. If you can wait until the last minute, you will be able to get your essay done within a few hours.The key to writing a great opening sentence is to break down the sentence into a few sentences. Make sure to break the sentence down into one or two sentences and then to repeat it a couple of times. Once you have repeated it enough times, you will notice tha t the sentence makes sense. If you do not, try to make the sentence seem more well-reasoned. Make sure that the sentence follows a logical pattern before you begin your conclusion and you will find that your essay will flow much better.By the same token, don't make the opening sentences of your essay too specific. If you are attempting to write a history essay, you should not try to tell your reader about when the first black person lived in a certain place. Instead, you should try to show your readers how your classmates treated you or what motivated you to want to pursue your education. For example, if you were in a class where you learned about the Spanish language, you would not want to go into too much detail about what you read in history class.Once you have broken down the sentence into several smaller sentences, you can move on to the second sentence. This should be very short. Do not get hung up on giving the sentence any elaboration. It should be focused on one idea. In ge neral, a college essay is not supposed to be long.The third sentence is the last thing you should focus on in the opening sentences for college essays. If you use this sentence to demonstrate what the reader should expect when they finish the essay, you should write the third sentence to show the readers the exact paragraph or section that you are going to write. A good rule of thumb is to tell the reader in the first paragraph and a half of the essay.In the second sentence, you should be able to show the reader where you are in the essay. If you have covered the first paragraph and a half, you should be able to show the reader where you are at the end of the essay. Once you are through the first paragraph, you should be able to say something about the second paragraph and a half.In closing, remember that you are trying to get the reader from point A to point B. The best way to get there is to follow the three-step process above. Your opening sentences for college essays should outl ine the topic of the essay and provide an outline of what the rest of the essay will be about.

What Were Roman Emperors

Today the term emperor connotes a monarch who controls vast wealth gathered from his subjects and a large expanse of land. This land includes the native country of the emperor and the land that he has conquered and colonized. An emperor is like an uber-king. This is not how emperors started out. Here is a very basic introduction to the idea of a Roman emperor. There are two parts to the answer to the question What is (was) a Roman emperor? One deals with the meaning of the word emperor and the other with the evolution of the role of emperor. The first is relatively simple: The term emperor was used to mark a successful general. His troops hailed him as imperator. This term was applied to Roman rulers we call emperors, but there were other terms the Romans applied: caesar, princeps, and augustus. The Romans had been governed by elected kings early in their legendary history. As a result of their abuse of power, the Romans expelled them and replaced them with something like year-kings who served, in pairs, as consuls. The idea of king was anathema. Augustus, the grand-nephew and heir of Julius Caesar, is counted as the first emperor. He took pains not to appear to be king (rex), although looking back at his power and accomplishments, it is hard not to view him as such. His successors, appointed by the previous emperor or selected by the military, added more and more powers to their arsenal. By the third century, people were prostrating themselves before the emperor, which is even more severe than simply bowing, as is customary in the presence of modern kings. The end of the western Roman Empire came when the so-called barbarians asked the eastern Roman Emperor to grant their representative the subordinate title of king (rex). So, the Romans avoided having kings by creating a more powerful autocratic monarch.

Analysis Of George Orwell s 1984 And Ray Bradburry s...

In George Orwell’s 1984 and Ray Bradburry’s Farenheit 451, both Winston Smith and Guy Montag struggle to attain happiness under a manipulative society. Two main factors that hinder the character’s actions are manipulation and dysfunctional relationships. In both texts the protagonists are overwhelmed and ultimately is controlled by the government. However Guy Montag overcomes the conflict by fleeing away from the cruel society while Winston smith in 1984 is forcibly manipulated in control by the society. In both texts manipulation plays a huge role in this society, it is a profound issue that may contribute to the difficulty of living within a society of clashing beliefs. In 1984, the first factor that hinders Winston smith is sanctions to the society’s expectations. In the beginning the government takes of control the whole society by everyone accepting to follow the rules and regulations. The narrator says Who controls the past , ran the Party slogan, controls the future: who controls the present controls the past. (37) In this quote it shows how the party claimed and took control over the â€Å"truth† of what happened in the past through historical content and various of â€Å"unending series of victories over your own memory. This permits the party to move dependently in the war with no one taking note. The name given by party is a method to literally control reality and people’s perception of it. â€Å"In the end the Party would announce that two and two made five,

What Happened to Kathy Wade - 1424 Words

Tiffany Ong Mr. Frickleton ENG 3U1 May 22, 2007 Beneath the Waters There are many people in this world that can prove that our past experiences contribute to the shaping of our present day selves and lives. Whether our past contains hidden skeletons in our closets or not, we cannot keep it a secret nor can we run from it. But if we decide to do so the past will only come to haunt us. In the novel In The Lake of the Woods, we see that there is a fine line between love and insanity. And John Wade Ââ€"the antihero of the story- is drifting on the border line. One day, John awakens to find Kathy Wade, the love of his life and wife, gone without a trace along with the boat. Although author Tim OBrien presents us with many theories for her†¦show more content†¦Lastly, Johns imagination plays an important role because it contains some truth to it. In one of the chapters John describes Kathy peering at him from under the water with an alert expression in her eyes but is unable to speak. This is stated when the author says: Â… here in a corner of John Wades imagination, where things neither live nor die, Kathy stress up at him from beneath the surface of the silvered lake. Her eyes are brilliant green, her expression alert. She tries to speak but cant. (OBrien 288) This may represent her helplessness as she tries to struggle to save herself from him as well as implying that she is yet again underwater. It also represents all the things she hated about their marriage and election that she kept secret from John. Thus, Johns numerous references to beneath the water, imagination and Kathy peering up from below enforces the possibility the lake containing her body. Lastly, John gains a reputation of being a sorcerer by others through means of manipulation. As a child, Johns father often teased him about his fat and he was hurt by it. His childhood was difficult because he was very antisocial and always stood in front of his mirror perfecting his magic tricks. Anthony Carbo states, Â… show me a politician, Ill show you an unhappy childhood. Same for magicians (OBrien 29). John is both a magician and politicianShow MoreRelatedTim O’brien’s in the Lake of the Woods Literary Summary Essay906 Words   |  4 Pageswas evident in, In the Lake of the Woods. The main character, John Wade, believed he was a magician from early childhood and throughout his development into adulthood. He was the ultimate magician both personally and in his perception of his vocations of soldier and politician. Many points-of view were incorporated into the story. A continuous element throughout this story is the mystery of the narrator, the character of Kathy, and the evidence provided or presented as hypothesis by numerous charactersRead More Analysis of In the Lake of the Woods by Tim OBrien Essay1071 Words   |  5 Pageswritten by Tim OBrien. Through the book we learn that our lovers, husbands, and wives have qualities beyond what our eyes can see. John Wade and Kathy are in a marriage so obscure that their secrets lead to an emotional downfall. After John Wade loss in his Senatorial Campaign, his feeling towards Kathy take on a whole different outlook. His compulsive and obsessive behavior causes Kathy to distance herself from him. His war experience and emotional trauma are a major cause for his strange behaviorRead MoreThe Lake Of The Woods1432 Words   |  6 PagesO’Brien poured much of his own likeness into protagonist John Wade. Wade grew up in Minnesota and like O†™Brien, he served in Vietnam so he could maintain or get more love from his peers and family. Like O’Brien, he likely committed some wartime sins and like O’Brien, he cannot escape the past. However we see a key difference between the two mean as O’Brien confronts his personal demons through writing and admitting publicly his faults, while Wade prefers to suppress the past and at making all disagreeableRead More The Hardships Facing Vietnam War Soldiers in Tim OBrien’s Going after Cacciato and In the Lake of691 Words   |  3 PagesLong periods of boredom would be broken by unexpected guerilla attacks or booby traps. The enemy rarely materialized long enough to be actively fought or even identified. Equally uncertain as who they were fighting was the answer to the question of what purpose they were fighting and dying for. All of these hardships the soldiers faced caused an overwhelming sense of hopelessness and constant fear. To counter this sense of despair, the soldiers had many ways of coping with or avoiding the realityRead MoreIn the Lake of the Woods835 Words   |  4 PagesÂ…It wasnt just the war that made him what he was. Thats too easy. It was everything Ââ€" his whole natureÂ… Ââ€" Eleanor K. Wade IS THIS AN ADEQUATE EXPLANATION FOR WHAT HAPPENS TO JOHN WADE? John Wade left America a human being, yet came back a human killer. His months in Vietnam were filled with bloodshed and human atrocity, and from this, no man could feasibly return the same person. Yet beneath what John endured throughout the war, he suffered many unkindness and tragedies that shaped himRead MoreAnalysis Of O Brien s 1954 Words   |  8 Pagesnot all, of the stories in the book† (Calloway). Calloway also thinks in the in accuracy of the stories. She points out that due to the particular concepts depicted in the book, the reader cannot, with any certainty believe these events actually happened in the way the author described them. It is not at all times stated in the book whether or not O’Brien is sure of the events, therefore, the reader is left to assume that not every detail is entirely correct. These are some of the facts that contributeRead MoreThe Lake Of The Woods And The Vietnam1499 Words   |  6 Pageswest angle of Minnesota. The major chara cters in the novel, John and Kathy chose this location because of its isolation. This setting helps in shaping the story because that is where Kathy disappears, and the rest of the novel shifts attention to her search. Another important element in the setting of this story is the American political environment. When John enters the race for the Senate seat, the conflict between him and Kathy emerge as it reduces the interaction of the two. In addition, his involvementRead MoreIn the Lake of the Woods by Tim OBrien: Theme Analysis Essay examples2516 Words   |  11 PagesLake of the Woods is centered around the mysterious disappearance of Kathy Wade. Mysterious is the key word, as throughout the novel O’Brien plays with the fine line between ambiguity and reality. Kathy’s husband John Wade, the main character, is a Vietnam veteran and former politician whose participation in the infamous Mai Lai Massacre caused his fall from grace. Following a landslide defeat in th e congressional elections, Kathy and John retreat to solitude in an isolated cabin in the MinnesotaRead MoreTortilla Curtain, Candido And America1297 Words   |  6 Pagesresults in being successful. Candido, as well as every other individual in today’s society, do not achieve the American Dream because of bad luck, but because of poor choices, racism, or economic division. The incident that happened between Delaney and Candido happened only a couple weeks after moving to Arroyo Blanco. Even though he lives in the United States now, the food, the way his people of culture dress, religion, etc. still are branded in him. In his mind, these beliefs are the reasonsRead MoreThe Zombie Apocalypse: Revealing the Monster Essay1779 Words   |  8 Pagesasking all the â€Å"what if† questions in the world still might not save humanity when analyzing how many devastating catastrophes can essentially wipe out life on this planet with ease. Not hard to imagine, mass extinction in history has happened at least five times estimated as far back as 440 million years ago at the end of the Ordovician Period. (Sjà ¸gren) Most people expect to live a long and fulfilling life and eventually die naturally, peacefully surrounded by family and friends, but what if the Grim

AntigoneWho is the REAL tragic Hero Essay Example For Students

AntigoneWho is the REAL tragic Hero? Essay Who is the Tragic Hero? Many may say that Creon is the tragic hero of Antigone. Creon and Antigones personas are equal-and-opposite throughout this play. The story belongs to both of them. Creon is the one who makes a mistake; his figure is perhaps more tragic. Hes the one that realizes that hes wrong, and he suffers for it. Antigone walks to her death with her eyes wide open, without shame. Antigone is the true hero of the play because she makes a correct, justifiable decision and dies by it. Creon is wrong. He is forced to live, knowing that three people are dead because of his ignorance, which many may say is a punishment worse than death. Since Creon is ruined in the end of the play, we might pity him, but admiration would not be considered at all. Antigone gains our respect and admiration. She has made a choice between two bad options. Antigone can bury her brother and die; or she can uphold Creon, the Ruler of Thebes law and live a life filled with guilt and regret, which will probably lead to her own suicide in the end. Neither option is good. However, the tragic hero chooses the option that allows her to walk with the dignity and pride. Antigone chooses to bury Polyneices, and take on the sentence of death, which is admirable. Creon has two choices too. He can allow the burial of Polyneices, please the gods, and live happily ever after with his wife Eurydice, Or he stubbornly hold onto the ridiculous law that he made up, even though warned by Teiresias that such an action is better off not doing for Creons own good. Creon does the foolish thing instead of the smart thing. We cannot admire that. The belief that Antigone is the hero is a strong one. Antigone is widely thought of as the tragic hero of the play bearing her name. She seems to fit the part due to the fact that she dies in doing what is right. She buries her brother without worrying what might happen to her. She believes that Gods laws must be obeyed, whatever the consequences. She is almost glad to die in the attempt of burying her brother. She believes that if it is a crime, it is a crime that God commands. The wisest factor to help determine whom the real tragic hero trusts the title of the play. Sophocles named the play after her for a reason. After all, Sophocles is the author of many other plays that are well known in society. Other Sophocles plays named by a character is the character that is the hero, as well as most Greek plays. Why differ with Antigone? Words / Pages : 453 / 24 .

Atomic Radius Definition and Trend

Atomic Radius Definition and Trend Atomic radius is a term used to describe the size of an atom, however, there is no standard definition for this value. An atomic radius may refer to the ionic radius, covalent radius, metallic radius, or van der Waals radius. Atomic Radius Periodic Table Trends No matter what criteria you use to describe the atomic radius, the size of an atom is dependent on how far out its electrons extend. The atomic radius of an element tends to increase the further down you go in an element group. Thats because the  electrons become more tightly packed as you move across the periodic table, so while there are more electrons for elements of increasing atomic number, the atomic radius may decrease. The atomic radius moving down an element period  or column tends to increase because an additional electron shell is added for each new row. In general, the largest atoms are at the bottom lefthand side of the periodic table. Atomic Radius Versus Ionic Radius The atomic and ionic radius is the same for atoms of neutral elements, such as argon, krypton, and neon. However, many atoms of elements are more stable as atomic ions. If the atom loses its outermost electron, it becomes a cation or positively charged ion. Examples include K and Na. Some atoms might lose multiple outer electrons, such as Ca2. When electrons are removed from an atom, it might lose its outermost electron shell, making the ionic radius smaller than the atomic radius. In contrast, some atoms are more stable if they gain one or more electrons, forming an anion or negatively charged atomic ion. Examples include Cl- and F-. Because another electron shell isnt added, the size difference between the atomic radius and ionic radius of an anion isnt as much as for a cation. The anion ionic radius is the same as or slightly larger than the atomic radius. Overall, the trend for the ionic radius is the same as for the atomic radius: increasing in size moving across and decreasing moving down the periodic table. However, its tricky to measure the ionic radius, not least because charged atomic ions repel each other. Measuring Atomic Radius You cant put atoms under a normal microscope and measure their size- although you can kind of do it using an atomic force microscope. Also, atoms dont sit still for examination; they are constantly in motion. Thus, any measure of atomic (or ionic) radius is an estimate that contains a large margin of error. The atomic radius is measured based on the distance between the nuclei of two atoms that are barely touching each other, which means the electron shells of the two atoms are just touching each other. This diameter between the atoms is divided by two to give the radius. Its important, however, that the two atoms dont share a chemical bond (e.g., O2, H2) because the bond implies an overlap of the electron shells or a shared outer shell. The atomic radii of atoms cited in the literature are usually empirical data taken from crystals. For newer elements, the atomic radii are theoretical or calculated values, based on the probable size of the electron shells. How Big Are Atoms? A picometer is 1-trillionth of a meter. The atomic radius of the hydrogen atom is about 53 picometers.The atomic radius of an iron atom is about 156 picometers.The largest measured atom is cesium, which has a radius of about 298 picometers.

buy custom Challenges Facing America in the 19th Century essay

buy custom Challenges Facing America in the 19th Century essay The 19th century (1801-1900) was an era in history that showed the collapse of many empires like Portuguese, Spanish, Chinese and Holy Roman. This opportunity gave chance to the United States, British Empire, to impel military conflicts and major advances in science and exploration. It is important to note that after the fall of the French Empire and its followers during the Napoleonic Wars, the British Empire was the worlds leading power, it controlled almost one quarter of worlds people and over one fifth of the land area. This promoted trade and fight against uncontrolled piracy. 19th century is period that led to invention and discoveries, with major expansion in the fields of electricity, mathematics, chemistry, biology and other metallurgy that later became the foundation of technological advances in the following centuries. Industrial revolution began in this era where even young children were employed in factories and mines (David Heidler, 19). There were major development in medicine and the general understanding of human being anatomy and major developments on disease prevention. It led to worlds rapid growth in population especially in the western world. It is believed that in the United States the population doubled. During this period there was introduction of railroads that gave major developmentin land transportation, it changed peoples lives. This period led to liberalization (Eric, 30). Many theorists suggest that slavery reduced, Britain was forced to make Barbary pirates to stop their practice of kidnapping and enslaving Europeans. In 13th Amendment that followed after United States civil war led to abolishing of slavery in 1865. Brazil abolished slavery in 1888 and Britain abolished in 1834 (Allen, 8). In North America there was a remarkable extensive formation of new establishment, where largest cities were founded at some point in the century. In 19th century it is believed that nearly 70 million people left Europe. The century also experienced quick formation, development and codification of various sport activities especially in United States. Various sports associations were formed; football association, rugby union, and baseball. Britain led to spread of cricket around the world (Mark, 25). In 19th century there was a Christian religious revival movement called Second Great Awakening in the United States that articulated Arminian theology that expected each and every person to be saved through revivals. This led to formation of many new denominations. Many people who were converted believed that the Awakening was supposed to create new millennial age (David Heidler, 4). It is also important to state that in 1839 to 1860 there was the trail of tears that led to removal and movement of Native American nations from southeastern region that forms the current United States. This process was described as genocide, because many Native Americans suffered due to great exposure, disease and starvation while they were travelling (Allan, 24). In 1846 to 1848 there was a war between United States and Mexico (Mexican War), American forces invaded and captured New Mexico, California, and other parts that are considered northern Mexico. In 1858 Mathew Calbraith who was the commodore of the U.S. Navy forced the opening of Japan to the West. He also had several victorious engagements with the British vessels (Eric, 11). John Quincy Adams proposed use of modern technology and development of education but he received a lot of friction from his enemies from Congress, he lost his second term, becoming the first president to lose only a single term since the period of his father. Theorists suggest that he lacked political ability, popularity and he met politicians who undercut him. In 1868 U.S congress gave assurance to its Citizens the right to expatriate. This allows the United States citizens to relinquish federal nationality in order to be allowed to reclaim Constitutional rights as defined by the 14th Amendment ((David Heidler, 9). Buy custom Challenges Facing America in the 19th Century essay

Contemporary Authors and the Past Essay Example | Topics and Well Written Essays - 2000 words

Contemporary Authors and the Past - Essay Example However, the criticism is that young individuals with severe literary ambitions are no longer concerned in the metropolis or big, as well as rich slice of up-to-date life. This is because such writings are normally met with harsh outrage from contemporary authors and other critics (The Independent, n.d). What is lacking from contemporary fiction is the kind of accounting, which prominent Victorian novelists such as Hoban (1980), Rushdie (1980) and Swift (1983) engaged in, and it was through this that they endeavoured to bring successful novels. Certainly, writing about current issues is one of the hardest things to do. People may think it simple since there are so numerous prominent writers on magazines and newspapers around, and, at its best, modern-day journalism approaches what creative writing can do to elucidate the human condition (The Independent, n.d). ... However, his inquisitive mind and eccentric ways differentiated him from his peers (The Independent, n.d). Also, when he notices a remnant of the old time, he puts in motion a chain of events, which might well initiate the end of the world once more. Written in an outstanding and gratifying language, this is a novel that pays off rereading time and again. Hoban’s book was greatly and favourably evaluated when it was first published, with its language granted exceptional attention. This book is told in a language, which attempts the impractical and attains it (The Independent, n.d). The agreement, then, is that the writing is an extremely good mainstream book, which endeavours to attain marvelous things and it does this. The author writes in a kind of postmodern (contemporary) English, which entirely echoes the bow and spear culture of a primitive world (Hoban, 1980). The novel is a marvel of lexical creativity. Hoban (1980) utilises the resources of historical linguistics to d evelop a language, which no other author has used and yet each and every word contributes to the idea of vernacular corruption and degradation. The medium is, in essence, the author’s message for he keeps a vigour control of his language so that he can develop the societal layout of his prospective inland. Primitive punctuation, elementary spelling, folk etymologies, as well as a simple and frequently crude vocabulary shape the psychic background of the prospective individuals and they show the determination and truthfulness of that truth seeker (Hoban, 1980). Underlying the desire for historical novels is maybe a collective feeling, which literary imagination and fiction are not adequate in themselves to make a book worth reading and

Estimating power and privilege Essay Example | Topics and Well Written Essays - 750 words

Estimating power and privilege - Essay Example When I think about my friend, I find that I use the same criteria to classify him. I think that the reason I do this is because it draws distinctions or highlights the differences between us and provides a framework for identifying both similarities and differences. He is a male, I am a female; there is a multitude of implied sociological, as well as biological, differences in that category. My family has lived in America for the last seven generations and his grandfather came to the United States from Mexico; the cultural identity distinctions are numerous, as is our reference grid for perceiving the world around us. I am single and he is married; this relationship status implies an enormous number of social factors that define us both in different ways. As for intelligence, we are both pursuing degrees in higher education; for this specific comparison, this is more of a distinction that highlights our similarities over our differences. Finally, I am here and he is in Los Angeles; which means that our daily lives look very different. These identity definitions ar e important for the purposes of understanding similarities and differences. I think the benefits of privilege, and certainly the abuse of power, are often found within these categories. In looking at the abuse side of things, i.e., discrimination based on gender or ethnicity, sexual orientation, etc., I can see that any classification system can be abused; but I don't see any other way to make the identifications and distinctions that help me perceive the world. b. Relative Power and Privilege. In a similar way as identity classification, my estimation of my own personal situation in terms of privilege follows similar distinction. On the whole, I would rate my personal circumstances as a seven. The criteria I use to give myself this rating are; living conditions, career opportunities, and recreational pursuits. I guess my thinking about my personal privilege status is guided by the things for which I am grateful. That is why I chose the categories above. I feel very privileged to have a safe and secure place to live, and plenty of food to eat; which makes me more privileged than much of the world's population. I am also very grateful for the career opportunities that lay before me, particularly after I finish my education. I know that I have more control over my future as a result of several privileges I enjoy. Finally, I chose recreational pursuits because those things make me happy. One reason my privilege score is so high is that I enjoy doing certain things and, when I engage in those activities, my quality of life and general mood are enhanced. If I were to have no time to play, because I had to spend every waking minute looking for food or working to stay alive, I would not be the privileged person I am right now. I don't know that I specifically rejected any other criteria for establishing my status, as much as I just followed my own internal logic. Certainly, there are many other categories of comparison that could be used to quantify privilege or power; but for me, the most important ones are those that directly impact my daily life and happiness. As I noted previously, my sense of privilege foll

The kinetic theory Essay Example for Free

The kinetic theory Essay In this investigation, I will be studying the factors that affect the rate of reaction. In this case, the reaction between hydrochloric acid and sodium thiosulphate. Na2S2O3 (aq)+ 2HCl(aq) 2NaCl(aq)+S(s)+SO2(g) When hydrochloric acid is added to sodium thiosulphate, the chemicals react giving solid sulphur as one of the products. This is a precipitation reaction. By watching the speed at which the sulphur has formed, we can find out the rate of reaction. A cross can be marked on a piece of paper, and a flask of sodium thiosulphate can be placed on top. By adding hydrochloric acid to the sodium thiosulphate, we can time how long it takes for the view of the cross to become obscured by the sulphur. We can then find out the rate of the reaction. What is Rate? Chemical reactions can be seen everywhere, whether an explosion, which is extremely fast, to something very slow, like the rusting of a metal. It is not enough just to know whether something is fast or slow however. Rate is a measure of the change that happens in a single unit of time. For example, if a car travels 40 km in half an hour, it is travelling at 80 km/h. For a chemical reaction to take place, some bonds in the reactants must be broken. The colliding particles must have enough energy to break these bonds. This minimum amount of energy is called the activation energy. Only the very fastest moving particles have enough energy to break bonds. In gases, liquids and in solution, the particles move at a range of speeds. Some are moving very slowly and others are moving very fast. To react, particles must collide with enough energy and in the correct orientation for bonds to be broken. If there is not enough kinetic energy, the particles barely touch, and the reaction does not happen. If the kinetic energy of the particles is just right, they hit each other and form new bonds. For a reaction to take place, the alignment of the molecules must also be correct. If two or more molecules collide, but are not orientated correctly, a reaction cannot take place. Variables Concentration of Thio If the concentration of thio is increased, the rate of reaction is also increased. This is because in dilute acid, there are not many acid particles. This means there is a more remote chance of an acid particle, hitting a sodium thiosulphate particle. In a more concentrated acid, there are more acid particles. There is now more chance of an acid particle colliding with a sodium thiosulphate particle, and so more chance of a collision. I have chosen this variable to use, as it will be possible to get a wide range of results with relative ease. I also feel that there will be a significant enough range of values in the results to make an effective graph. I could change this variable by adding water to the sodium thiosulphate to make it less concentrated. I will need to keep the volume constant throughout the experiment, so I could, for example use 40 cm3 of sodium thiosulphate and 10 cm3 of water, and then 30/20 etc. Temperature At low temperatures, particles of reacting substances do not have much energy. However, when the substances are heated, the particles take in energy. This causes them to move faster and collide more often. The collisions have more energy; so more collisions are successful. Therefore, the rate of reaction increases. This is called the kinetic theory. A reaction goes approximately twice as fast when the temperature is increased by 10 degrees. This is why it is important to keep this variable constant . To do this; I will need to do the experiment on the same day if possible. This ensures that the differences in room temperature, however small, do not affect the rate of reaction. Surface Area In a reaction containing a solid, its surface area has a large effect on the rate of reaction. If the surface area of the solid is small, the acid particles can only collide with the atoms in the outer layer of the solid. But if the solid has a large surface area, much more of the atoms are exposed, so there is a greater chance of one of these atoms colliding with an acid particle, and increasing the rate of reaction. However, in my experiment, I will not be using any solids, so this variable will not affect my experiment. Use of a Catalyst A catalyst is a substance that changes the rate of a chemical reaction but remains chemically unchanged itself. It does this by lowering the activation energy; this is the amount of energy needed in order to achieve a successful collision.

Descartes Third Meditation :: essays research papers

Meditation III   Ã‚  Ã‚  Ã‚  Ã‚  In Descartes Third Meditation, he establishes arguments to prove the existence of God. Descartes believes in â€Å"Cogito Ergo Sum† this means I think therefore I am. The â€Å"I† in this sentence means the soul. Descartes believes the existence of the mind is better known than the existence of the body. If my soul thinks then I exist. The Cogito proves the existence of self or the mind; this is not the same for the theory of God. Descartes has two arguments in the Third meditation. The arguments are the cause of his idea of God and the cause of his existence now. In the third meditation Descartes uses his existence as an example to find out whether God exist. Descartes explanation is whatever he perceived clear and distinct is true. The idea of the existence of God could have been caused by something out side of himself. Something had to put the idea of God in his mind for him to think about the existence of God. Descartes says, â€Å"I must examine whether there is a God, and, if there is, whether he can be a deceiver. Descartes has to prove that God exists and that he is no deceiver. Descartes then explains that the idea of God is the idea of a perfect or Supreme Being. A perfect being could have set this idea in our minds. He discovers that a perfect thing exists and that perfect being is defined as God. Descartes says, â€Å"All these attributes are such that, the more carefully I concentrate on them, the less possible it seems that they could have originated from me alone. So from what has been said it must be concluded that God necessarily exists.† Descartes also reveals that God is not a deceiver. Descartes knows that a perfect being has no faults. Deception depends on some defect or fault. Therefore, if a perfect being has no faults then that perfect being can not be a deceiver.

Fan, Ying : Branding the Nation: What Is Being Branded?

Fan, Ying : Branding the nation: What is being branded? Journal of Vacation Marketing Volume 12 Number 1. 2005 p. 4-13 Abstract: The paper by Fan explains what nation branding is. So first the difference between Nation branding and Nation brand is explained. Every Nation has a certain image with or without Nation branding. It examines the concept of nation branding, focusing especially on the question of what is being branded. The paper tries to explain what nation branding is and tries to explain the differences between on the one hand nation branding and product branding and on the other hand nation branding and product- country image. Furthermore it discusses paradoxical issues of nation branding and tries to give a broader context in which nation branding can be applied. But to find out how nation branding could help economic development in a country , more research is needed. It is hard to say how important the role of nation branding really is. Key Words: ation branding, country branding, country-of-origin effect, product- country image, place marketing The author: The paper is written by Ying Fan a senior lecturer at Brunel Business School, Brunel University in London. Dr Fan has held faculty positions at the universities of Lincoln, Hertfordshire and Durham. His research interests surround branding and marketing communications, and cross-cultural management issues. Topic: Branding the nation: What is being branded? The major topic of the paper is what nation branding is and what the purpose of nation branding is. Research question : What is being branded? Is a nation brand a separate entity, or an element in the product brand? What is the direction of the correlation between countries that have produced strong brands and those that are strong brands themselves ? Method : The research method is a literary analysis Material and Structure of the paper: On the first page of his paper contact informations, informations on the author including a photo of Fan are given. An Abstract sums up the Keywords and gives an overview over the article. All in all the paper of Fan is 9 pages long and is structured in the chapters: Introduction What is Nation Branding? What is being branded? Nation branding and product branding Nation brand image and product-country image Paradoxes The broader context For a further understanding Fan gives 3 Tables: Terms used in the literature ; Examples of nation branding where he gives 5 examples and explains what is being branded and a table on Comparison between nation branding and product branding . In his paper Fan makes indirect citations which are listed in the references. Here the references are ordered by appearance in the text not alphabetically. The paper is easy to read and understand, it gives a good overview of the topic nation branding. The structure is easy to follow. The paper is anonymously refereed. Finding of the article : The author points out that there is no single definition on nation branding but gives a working definition for the paper: ‘Nation branding concerns applying branding and marketing communications techniques to promote a nation’s image. Nation branding can be used in different ways: using the nation’s image to promote sales and exports ; place branding which is part of tourism marketing ; political marketing for example the expression â€Å"axis of evil†; Nation branding in it's true sense like Cool Britannia. The author points out that a nation is not a product in the conventional sense . The Nation itself can hardly be changed, the benefits are purely emotional, the Image is complicated and the ownership is unclear. A nation brand is not centered on any specific product, service or cause that can be promoted directly to the customer. But Nation branding concerns a countries whole image, covering political, economic, historical and cultural dimensions. A Nation has not one but multiple images. What image is retrieved depends on the audience , the context and the time. The author finds out that negative national image does not necessarily affect the purchase of products made by that country, by giving the example of Japan and China. The author tries to find out the direction of the correlation between countries that have produced strong brands and those that are strong brands themselves . Nation branding must be distinctive and help the country to position itself against competitors . A difficulty is that an international audience have a different degree of knowledge of a nation and each country has different cultural values, thus decodes the message differently. Nation branding often try to communicate a single image or message to different audiences in different countries . This renders for the author the message meaningless, but to try to be all things to all people will in the opinion of the author inevitably fail . What is the message a nation wants to send, give up a old but unique image in favor of the new image. This can fail like for example â€Å"Cool Britannia† did. Another difficulty in nation branding is that a national identity is very difficult to define. Furthermore in nation branding, an understanding of the customers’ existing perception of the nation is very important. A certain image is made over time. Another important aspect of nation branding is the internal audience. The author points out that Nation branding is just one part of a marketing strategy which is part of the business strategy and that often nation branding is overestimated even if it is a powerful tool. It is for example not sufficient for the country to promote its image enthusiastically to other nations if the economic basis for the nation brand is not there or the political situation is unstable. The image problem of a region or nation most often results from political and socio-economic troubles which must be solved, nation branding will not solve a country’s problems but only serves as the final touch .

Triassic-Jurassic Mass Extinction

Over the entire 4.6 billion year history of the Earth, there have been five major mass extinction events. These catastrophic events completely wiped out large percentages of all of the life around at the time of the mass extinction event. These mass extinction events shaped how the living things that did survive evolve and new species appear. Some scientists also believe we are currently in the middle of the sixth mass extinction event that could last for a million years or more. The Fourth Major Extinction The fourth major mass extinction event happened around 200 million years ago at the end of the Triassic Period of the Mesozoic Era to usher in the Jurassic Period. This mass extinction event was actually a combination of smaller mass extinction periods that happened over the final 18 million years or so of the Triassic Period. Over the course of this extinction event, it is estimated more than half of the known living species at the time completely died out. This allowed dinosaurs to thrive and take over some of the niches left open due to the extinction of species that had previously held those types of roles in the ecosystem. What Ended the Triassic Period? There are several different hypotheses on what caused this particular mass extinction at the end of the Triassic Period. Since the third major mass extinction actually is thought to have occurred in several small waves of extinctions, it is entirely possible that all of these hypotheses, along with others that may not be as popular or thought of as of yet, could have caused the overall mass extinction event. There is evidence for all of the causes proposed. Volcanic Activity:Â  One possible explanation for this catastrophic mass extinction event is unusually high levels of volcanic activity. It is known that large numbers of flood basalts around the Central America region occurred around the time of the Triassic-Jurassic mass extinction event. These enormous volcano eruptions are thought to have expelled huge amounts of greenhouse gases like sulfur dioxide or carbon dioxide that would quickly and devastatingly increase the global climate. Other scientists believe it would have aerosols expelled from these volcanic eruptions that would actually do the opposite of the greenhouse gases and end up cooling the climate significantly. Climate Change:Â  Other scientists believe it was more of a gradual climate change issue that spanned the majority of the 18 million year time span attributed to the end of the Triassic mass extinction. This would have led to changing sea levels and even possibly a change in the acidity within the oceans that would have affected species living there. Meteor Impact: A less likely cause of the Triassic-Jurassic mass extinction event may be attributed to asteroid or meteor impact, much like what is thought to have caused the Cretaceous-Tertiary mass extinction (also known as the K-T Mass Extinction) when the dinosaurs all went extinct. However, this is not a very likely reason for the third mass extinction event because there has been no crater found that would indicate it could create devastation of this magnitude. There was a meteor strike that dates to about this time period, but it was rather small and is not thought to have been able to cause a mass extinction event that is thought to have wiped out more than half of all living species on both land and in the oceans. However, the asteroid impact may have very well caused a local mass extinction that is now attributed to the overall major mass extinction that ended the Triassic Period and ushered in the beginning of the Jurassic Period.